The flower industry is constantly evolving, adapting to new challenges and market trends. This is especially evident in the segment of fresh-cut Ecuadorian roses. In recent years, farms in Ecuador have been particularly active in adding new varieties to their variety lists in an effort to meet market demands and keep customers interested. For effective development, it is important for growers to know what varieties are in demand and what the market requires. After all, planting and launching a new variety into production is costly and it is important to avoid mistakes.

Every day, Daoflowers process flower offers from more than 350 farms located in Ecuador, Colombia and Kenya. Thanks to our constant interaction with such a wide range of growers, we are always informed about new varieties and are always among the first to know about them. As a result, our web-based flower catalog is constantly growing and remains one of the largest and most comprehensive in the field of flower exports from these countries.

Farms often contact us for recommendations, asking what new varieties to consider planting. If this is the case, we suggest using one of the services available on our web platform called “Assortment of our purchase”.

For growers, analyzing flower purchase data can play an essential role in making strategic decisions regarding the selection of varieties for further cultivation. This service provides information on purchases over the last three months. The spreadsheet displays flower type, variety, color, size. The system of filters by flower type, variety (fragment of the variety name), color and size allows you to narrow down the search and quickly find relevant data for analysis. The service interface provides the possibility to get more detailed data about the selected variety with one click, including:

• Number of farms that have this variety in production
• Percentage of purchase of the variety. This indicator shows how many percent of a given variety customers order in relation to the total number of orders within that flower type. Statistics are taken for the last year from the present
• Variety fulfillment. Our system analyzes the percentage of fulfillment of a variety. This is the ratio of the number of units of a variety ordered by all our customers to the number of units of that variety fulfilled by all our supplier farms over the last year to date. This indicator will be useful for farms that are planning to increase or decrease plantings of a given variety

This service can therefore greatly assist farms in assessing market demand by offering reliable information based on real orders from our customers. However, the final choice remains with the farm, as it is important to consider other key factors such as variety productivity, disease resistance and transportability.

The full functionality of our flower catalog, as well as the “Assortment of our purchase” service is only available to authorized users. To analyze and access the data, you need to log in using your login and password.